What does a one-year-old’s birthday party and a product launch event have in common? They’re both the celebration and unveiling of something new and perfect to the world. But unlike the toddler’s party, there won’t be any crying at your product launch—especially if you follow this list of the six key elements you need for throwing a successful event:
1. Select a good audience
Make sure you’re inviting all the right people and that you know them like the back of your hand. Of course prospective clients will be on the top of your list, but who else? Reporters are always good for the press, but also consider reaching out to active bloggers, tweeters, and reviewers (think Yelp or Amazon) who write about the products similar to yours.
Read moreThe 6 Must-Have Elements of a Successful Product Launch